Blogs

Job Requirements:

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• A minimum of 5 years experience in Search Engine Optimization, preferably in a Tech Product based
  company.
• Experience with Google Analytics, Google Webmaster, Ahrefs and CMS tools like Word press
• Experience with Screaming Frog, Dragon Metrics, SEMRush, Google My Business and an asset
• HTML an asset

Key Responsibilities & Tasks:

• Create a robust search engine optimization strategy for pCloudy’s website, including a roadmap of initiatives to drive organic search presence and revenue growth
• Support the Content team with keyword and topic searches, helping them structure published editorial
  content
• Monitor and report on SEO action items performance through the use of SEO softwares and
  Excel/Google Sheets
• Analyze competitors and find new off-site and on-site opportunities to sustain organic channel growth
• Participate in the development and implementation of SEO business plans across the company
• Communicate SEO performance and initiative status to stakeholders in weekly business reviews
• Design, execute, and report on SEO experiments, evaluating them against business KPIs
• Deliver comprehensive organic traffic growth and commercial KPIs

Desirable Skills:

• Highly analytical and detail oriented
• Skills to leverage quantitative thinking to manage campaign success
• Excellent communication and interpersonal skills
• Thorough knowledge of search ranking and optimization factors and key algorithm updates
• In-depth experience with website analytics tools (e.g, Google Analytics)
• Excellent written and oral communication skills
• Up-to-date with the latest trends and best practices in SEO (and SEM)

Personal Attributes needed:

• Highly motivated and organized
• Creative thinker with excellent problem solving abilities
• Strong ability to present, synthesize and influence change
• Proven ability to consistently perform independently and as part of a team
• Ability to multitask and work efficiently under pressure in a fast-paced, growing environment
• A self-starter and driven individual able to anticipate trends and audience requirements to produce effective ideas, invent approaches, and adopt stand out solutions – to drive market leading SEO approach.