Going beyond meeting the expectations of the customer to providing a delightful experience is what Consumer Experience is all about. And in this digital era, using various physical devices and touchpoints through voice, audio, video, bots, Augmented or Virtual reality are crucial to bring different flavors of digital experience. But how to we ensure quality across the diversified the touchpoints and mediums of interactions is a question app enthusiasts ask. The key to quality apps has always been thorough testing. In this whitepaper, we are going to try and answer it elaborately with a key business case study and real-world applications.